Dr. Dimitrios I. Maditinos, Konstantinos I. Tarinidis, Dr. Charalampos Tsairidis
The growth and popularity of social network services created a new world of cooperation and communication. The last few years social network services have become a daily and inseparable part of millions of users. While this network service community is beginning to develop with rapidly, threatens appeared for users. This study examines how security, trust and privacy affect the users intention towards the use of these services. The results of this study prove and confirm that there is an easy acceptance of users towards the use of social network services. The model shows us that there are statistically significant correlations between perceived safety and users trust in order to use a social network service. Facebook provides greater sense of safety in contrast to other social network services. Furthermore, it seems that perceived safety restrains the influence of perceived privacy upon the factor of trust.
Τarinidis Konstantinos, Baglanea Pelagia, Danilans Davis, Rokis Martins, David Elisa, Marques Joana
Over the past decade, the internet had a rapid increase and became an important and ubiquitous feature of everyone’s daily life, mainly in the social networking services. The growth and popularity of online Social Network Services (SNS) has created a new world of collaboration and communication between users globally. Thus SNS has the potential to fundamentally change the characteristics of our social lives. The SNS provides easy access to several goods and services, both to companies and individual consumers, in order to expand their horizons. These networks allow sharing information in the form of photos, videos, applications etc.
This study is an applied empirical research that tries to examine how risk, trust and privacy can influence users’ social life. Notably, this study will be based on a literature data which will be collected from secondary data from older valid studies. We will collect primary data among colleagues from three European countries; Greece, Latvia and Portugal. Data from the questionnaires will be, subsequently, analyzed using S.P.S.S. statistical package, and the dependence of three factors to gender will be examined. Consecutively, we will attempt an exploratory step to investigate the effect of gender to SNS in each country, separately and totally. The implications of this study will be discussed accordingly.